WHEN it comes to running a business, the hiring of a new staff member and launching a product are only some of the areas where Magi Astrology can help. The inherent success potential for a company can be read in its incorporation chart, which is the "birth chart" of the company. Product launches or staff additions need to happen on good astrological days that are also in concert with the incorporation chart. In the case of appointing a chief executive, that person's natal chart needs to work well with the company chart. We will soon see how all that failed when IBM appointed Ginni Rometty as chief executive. • Are you looking at setting the date for a product launch? • Are you planning to hire an important staff member? • Is the company board about to appoint a chief executive? • Do you wonder if working closely with another company will work out well?

One of the most difficult interaspects in a Magi Astrology synastry chart, called a Combined Alignment Chart, is the Saturn-Chiron square. It’s called the “heartbreak clash” and it symbolises frustrating (square) difficulties (Saturn) in earning potential (Chiron). Below is a rendition of the CAC between Ginni Rometty - 29 July 1957 - and the IBM incorporation chart - 16 July 1911. While there are also positive interaspects between these charts, the reciprocal Saturn-Chiron square is a cause for concern.

In a love relationship, this configuration would have been a disaster. In a business relationship, the configuration is less severe but a reciprocal restriction (Saturn) of earning potential, charisma and public image (Chiron) is not to be trifled with. The announcement that Rometty would be chief executive of IBM was made on 26 September 2011. On that day, the transiting Saturn/Chiron midpoint was in opposition to IBM's Sun, Vesta and Pluto. This signalled a business restriction (Saturn/Chiron) regarding IBM's big business (Pluto) identity (Sun) and loyalty (Vesta).   Also on the day of the announcement, the transiting Saturn and Juno were in square aspect to IBM's Neptune. This suggests problematic ambition (Saturn and Juno) and restriction (Saturn) regarding long-term viability (Neptune).

Note: on this website we will be looking at specific components that illustrate Magi Astrology concepts. The charts presented here do not consist of a full analysis. We will also use the term Magi Astrology whenever practical, but even if we use the term “astrology” for ease of writing, it’s Magi Astrology that is being exclusively referenced here.